What is deposition?

68

What is it, why and when are it done and how is it done? Check out all the information on deposition!

Deposition is a name related to the positioning of websites, but which we do not hear or know too often. Many people may hear it for the first time and wonder what the deposition process is. Indeed, it is a telling name and in fact it is about lowering our website ranking. But what exactly is deposition? Why are they performed and who decides to take such a step – and finally how to perform such a process? We present the answers to all questions below, accurately presenting the deposition of the website.

What is deposition?

Website deposition is a process that aims to reduce its position in Google search results. This is a little known and rarely used process as our main focus is position building. However, lowering a site’s position is used in several cases. This process, just like positioning, is divided into off-site and on-site activities. The second division is also the legal as well as illegal and unethical use. Deposition, therefore, consists in manipulating the website and activities outside the website itself, which lower its ranking. Negative SEO – as this process is also called, but it is most often used in this negative light. Overall, there are many ways and mechanisms to lower your site ranking. This process is also handled by specialists from the SEO or IT category. You can position websites both being their owners and not having administrative access to them. According to Google, this is a marginal phenomenon, although there are indeed some possibilities to manipulate the ranking of not your website. There are also many methods of defense against the deposition process.

For what purpose are they made?

Website deposition is done in several situations. The first one is when we own the website and we want to lower its ranking for some reason. It may be a desire to promote another website or test certain positioning solutions. In such situations, instead of removing the site, it is deposited in order to make other sites rank higher and place them in front of the site. The second situation in which deposition is used is when there is false and defamatory information on other websites. It is a way of defending against unfair competition that spreads false information that causes losses to our brand. Examples are subjective and extremely negative entries, e.g. bloggers, about certain products from other brands, which are in high positions in the search engine and damage their reputation. Brands in this situation may lower the ranking of blogs with such entries so that they are not visible. The third reason – unethical and often illegal – is unfair competition. Search engine optimization is a cheap and effective way to lower the ranking of competing brands' websites and a way to stand out. Such action, provided that it causes specific, measurable damage – which we can talk about, e.g. in the case of loss of customers and earnings, is punishable by law. Search engine optimization is a cheap and effective way to lower the ranking of competing brands' websites and a way to stand out. Such action, provided that it causes specific, measurable damage – which we can talk about, e.g. in the case of loss of customers and earnings, is punishable by law. Search engine optimization is a cheap and effective way to lower the ranking of competing brands' websites and a way to stand out. Such action, provided that it causes specific, measurable damage – which we can talk about, e.g. in the case of loss of customers and earnings, is punishable by law.

How is on site and off site deposition?

There are several ways to deposition your sites. They are divided into on site and off site, that is, on the website and beyond. The first way to de-position when accessing a page is to simply de-optimize it. It will consist in ceasing to take care of the site, not adding key phrases or removing responsiveness, etc. They can also be very advanced activities such as: alt attributes change, negative navigation correction or internal linking. These will be the opposite of those known from positioning. The second way to act on the website, which will lower its ranking, is to gain access to it by trick. The best example would be to offer positioning to a given brand. People with bad intentions come up with such a proposal, which is often very financially attractive. They can be e-mails, phone calls or persuasion in social media. After entrusting a website to a person who intentionally offered such services to us, he may even increase the website’s ranking for some time. After some time, however, it may introduce difficult-to-notice changes to the structure of the site on its own or place a script on the site that will de-optimize it and remove itself after some time. Therefore, you must never use the services of unverified people who propose website positioning themselves, as it may turn out to be a planned action. Another way to de-optimize is through a hacking attack. It can be a DDOS attack blocking the operation of websites, hacking a CMS or deleting a database. it may even raise your site’s ranking over a period of time. After some time, however, it may introduce difficult-to-notice changes to the structure of the site on its own or place a script on the site that will de-optimize it and remove itself after some time. Therefore, you must never use the services of unverified people who propose website positioning themselves, as it may turn out to be a planned action. Another way to de-optimize is through a hacking attack. It can be a DDOS attack blocking the operation of websites, hacking a CMS or deleting a database. it may even raise your site’s ranking for a while. After some time, however, it may independently introduce changes in the structure of the site that are difficult to notice or place a script on the site that will de-optimize it and remove itself after some time. Therefore, you must never use the services of unverified people who propose website positioning themselves, as it may turn out to be a planned action. Another way to de-optimize is through hacking. It can be a DDOS attack blocking the operation of websites, hacking a CMS or deleting a database. which themselves propose website positioning to us, as it may turn out to be a planned activity. Another way to de-optimize is through a hacking attack. It can be a DDOS attack blocking the operation of websites, hacking a CMS or deleting a database. which themselves propose website positioning to us, as it may turn out to be a planned activity. Another way to de-optimize is through a hacking attack. It can be a DDOS attack blocking the operation of websites, hacking a CMS or deleting a database.

The second type of website deposition activities are those performed outside the off site website. A common way is to add multiple backlinks to the targeted site on low-quality forums in large amount and unnaturally quickly. Google algorithms discover such activities and will certainly decide to punish the site under attack. While it is possible for a webmaster to relinquish web links in Google tools, this is difficult to detect and sometimes it can take a long time for the site owner to respond appropriately. Another way to lower the ranking of sites without accessing them is by manipulating the statistics. For this purpose, bots are used that enter specific terms and queries into the Google search engine, and then visit all websites, e.g. with TOP10, except for the one under attack. This lowers her input rate.

The last two methods of deposition, which are somewhat controversial and may or may not be effective, are: submitting a complaint to Google about the site and duplicating content. The process for submitting a site complaint to Google consists of reporting low-quality content, too much keyword content or copyright issues. Such complaints are considered individually by Google employees. If a page is actually teetering on the edge, this could be a way to lower its ranking or apply penalties. Content duplication works similarly. If you want to lower the ranking of your website, you can copy content from it and place it on a mass scale. Although Google algorithms usually recognize which site was the first to publish content, sometimes this action can be effective, e.g. when duplication of content occurs just after publication on the original site.