Factors that affect ad serving

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Does Google guarantee that it will show relevant ads on my site?

Google does not guarantee that you will see relevant ads every time, because the ad serving process depends on many factors, including but not limited to on Google’s ability to crawl your site, your site content, and the availability of relevant Google ads.

In the event that we do not have matching ads on Google AdSense for Search or if the query returns non-family-wide ads, we will not display any ads.

If we don’t have relevant ads for a particular website or we haven’t indexed your site yet, we won’t show any ads.Submit feedback on this article