Google Publisher Policy


Google helps ensure the freedom and openness of surfing the web, making it easier for publishers to monetize their content and advertisers to reach potential customers and offer them useful products and services that they may be interested in. Maintaining trust in the ad ecosystem requires setting monetary limits on content.

When you monetize your content with Google ad code, you must follow the rules below. Content is anything that is on a website or app, including other ads and links to other websites or apps. Failure to do so may result in Google ads from appearing next to your content, or your account may be suspended or closed.

These restrictions apply in addition to any other policies that govern the use of Google publisher services.

Illegal Content

We do not allow content that:

  • are illegal, promote illegal activities, or violate the rights of others.

Abuse of intellectual property

We do not allow content that:

  • infringe the copyright. It is our policy to respond to notices of possible copyright infringement under the US Digital Millennium Copyright Act (DMCA). In this case, the publisher may submit a counterclaim ;
  • sell or promote the sale of counterfeit products. Counterfeit products have a trademark or logo that is identical or nearly identical to that of another product. They also imitate the features of a given brand, which is to convince buyers that they are original products.

Endangered species

We do not allow content that:

  • promote the sale of products derived from endangered animal species.Examples: selling tigers, shark fins, ivory, tiger skin, rhinoceros horns, dolphin oil

Dangerous or offensive content

We do not allow content that:

  • incite hatred towards specific individuals or groups, promote their discrimination or insult them based on their racial or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or any other aspect related to systematic discrimination or marginalization;Examples: promoting hate groups or accessories for these groups; dehumanizing a specific group or individual, presenting them as inferior or deserving of hatred
  • is intended to harass, intimidate or harass a specific person or group of people;Examples: designating an individual as the target of bullying or harassment; suggesting that the tragic event did not take place, that the victims or their families are actors, or that they are persons involved in an attempt to cover up the facts of the event
  • they contain threats or incite physical or mental harm to oneself or to others;Examples: Content that praises suicide, anorexia, or other forms of self-harm; promoting or praising harmful medical and health content or practices; threatening someone with actual harm or inciting to attack others; promoting, praising or accepting violence against others; Content created by terrorist groups or international drug smuggling organizations, content that supports these groups or organizations, and content inciting terrorist acts (including recruitment materials) and praising attacks by terrorist organizations or international drug smuggling organizations
  • they concern the current health crisis and run counter to the scientific consensus;
  • are intended to exploit other people by means of extortion.Examples: extorting money under the threat of sharing compromising information, disseminating pornographic material without the consent of the persons presented in it, blackmail

Allowing unfair behavior

We do not allow content that:

  • promote any form of hacking or cracking, or provide users with instructions, hardware or software that allow hardware, software, servers or websites to be modified or accessed without authorization.Examples: sites or products that allow illegal access to mobile phones and other communication or content delivery systems or devices; products or services to circumvent copyright protection, including bypassing digital rights management technologies; products that illegally decode cable or satellite signals to obtain free services; sites that facilitate or allow you to download streaming videos where the content provider does not allow it
  • allow you to track or monitor another person or their activities without that person’s consent, or advertise products and services that allow you to do so.Examples: Spyware and technologies to spy on a partner, including spyware and malware used to monitor another person’s SMS, phone calls, or browsing history; GPS devices or tracking applications using this technology designed to spy on or track people without their consent; advertising monitoring equipment (e.g. cameras or video cameras, sound recorders, car cameras, hidden home surveillance cameras) as spying devicesThese rules do not apply to a) private investigation services, or b) products and services related to the tracking and monitoring of underage children by their parents.

Misleading Content

We do not allow content that:

  • provide false information or conceal information regarding the publisher, content or main purpose of the online destination;
  • Trick users to interact with content under the pretext of other activities or for unclear purposes;
  • they are used to obtain information about users;
  • Promote content, products, or services by making false, fraudulent or misleading claims;Example: programs that promise users „quick earnings”
  • contain manifestly false statements and may adversely affect participation in the electoral or democratic process and public confidence in these matters;Examples: information on voting procedures, the possibility to run in elections based on the candidate’s age or place of birth; information about the election results or about participation in the censuses contrary to official government data
  • falsely suggest an affiliation with another person, organization, product or service;Examples: spoofing Google products and services, misusing company logos
  • mislead users with falsified information related to politics, social issues or matters of public importance;
  • they relate to politics, social issues or matters of public concern and are directed at users in another country; falsifies or conceals information about the publisher’s country of origin or other relevant information about it.

Malicious or unwanted software

We do not allow content that:

  • contain malicious software („malware”) that may harm or gain unauthorized access to a computer, device or network;Examples: computer viruses, ransomware, worms, Trojans, rootkits, keyloggers, dialers, spyware, masquerading as security software, and other malicious programs or applications
  • violate Google’s Unwanted Software Policy .Examples : lack of transparent information about the functionality of the software or all the consequences of its installation; failure to provide the customer with the terms of use or end user license agreement; linking different programs or applications without the user’s knowledge; making changes to the system without the user’s consent; making it difficult for users to disable or uninstall software; incorrect use of publicly available Google APIs when interacting with Google services or products

Sexually explicit content

We do not allow content that:

  • contain sexually explicit text, images, sounds, videos or games;Examples: sexual activities such as genital, anal, or oral sex; masturbation; cartoon or hentai pornography; suggestive presentation of nudity
  • depict sexual activities with people who have not consented to it, simulated or real;Examples: rape, incest, zoophilia, necrophilia, pornographic films showing scenes of allegedly genuine rape, torture or murder, pornography with lolita or teenagers, dating with minors
  • can be interpreted as promoting the sexual act in return for payment.Examples: prostitution, escort and escort services, intimate massage, intimate caresses

International Dating Services

We do not allow content that:

  • facilitate a marriage with a foreigner.Examples: selection of partners by correspondence, international marriage agencies, trips to meet a partner

Adult-only content in content for the whole family

We do not allow content that:

  • Seems appropriate for the whole family, but include adult-only themes, including sex or violence, or depict children or popular child characters in a way that is inappropriate for all audiences.

Sexual exploitation of children and violation of their rights

We do not allow content that:

  • promote the sexual exploitation of minors; this policy covers all material related to the sexual exploitation of children;
  • put children at risk, including, but not limited to, promoting:
    • „child grooming”, for example, online friendships with a child to have a sexual contact (online or offline) or to exchange sexual photos with the child;
    • sexual blackmail („sextortion”), for example by threatening a child with intimate photos of them (even if the person threatened does not have such photos);
    • child sexualization (e.g. content that portrays, encourages, or promotes the sexual abuse or molestation of children);
    • trafficking in children, for example advertising or soliciting children for the purpose of sexual exploitation.

We will take appropriate actions, including National Center for Missing & Exploited Children (NCMEC) notification and account deletion. If you believe that a child may be abused or trafficked, or you believe these offenses have already been committed, contact the police immediately. If you have suspicions that your child is in danger in relation to our services, you can report it to Google .

Privacy Policy

Privacy statements

Publishers must:

  • have and respect a privacy policy that clearly states that their websites, applications, emails or other services collect, share and use data as part of Google advertising services. The privacy policy must inform users that other companies may place cookies on users' browsers and read them, or use web beacons to collect information as a result of displaying advertisements on the site.To comply with the principles related to privacy statements and the way Google uses data, you can prominently display a link to the How Google uses data from websites and applications that use our services .

Cookies on Google domains

Publishers may not:

  • place cookies on Google domains or modify, capture or delete cookies placed on Google domains.

Identifying users


  • may not use digital fingerprints of devices or LSO (Locally Shared Objects, including but not limited to flash cookies, browser helper objects or HTML5 localStorage) other than HTTP cookies or identifiers of mobile devices that the user can reset, designed to advertising use;
  • may not provide Google with any information that Google may use or recognize as personally identifiable information; or that permanently identifies a specific device (e.g. a unique mobile phone identifier if it cannot be reset);
  • may not use our services to identify users or facilitate the linking of personally identifiable information with previously collected non-personally identifiable information, without expressly notifying you of such activity and obtaining prior consent from the user for such identification or combination. Regardless of whether or not the user has consented to such activities, no attempt may be made to disaggregate the data that Google reports in an aggregated form;For more information, see User Authentication Policy Tips .
  • must adhere to the EU User Consent Policy .

Use of device and location data

If publishers collect, process or disclose information that identifies or deduces a user’s exact geographic location, such as GPS, Wi-Fi or cell towers, they must meet the following conditions.

Publishers must:

  • inform the user by means of a full-screen advertisement or a timely notification of what their data may be used for (e.g. for personalization of advertisements, statistics, attribution) and that they may be shared with partners;
  • obtain prior, explicit consent from users to collect, process or disclose such information;
  • send such information to Google in an encrypted or encrypted channel;
  • disclose such information collection, processing, or disclosure in all applicable privacy policies.

Standard Contractual Clauses

Google uses the European Commission Standard Contractual Clauses when transferring personal data from the European Economic Area, United Kingdom and Switzerland that originates from online advertising and metering services. For data  processor services, the Google Ads Data Processing Principles include standard contractual clauses for the transfer of personal data to data processors based in third countries . In the case of entities that act as data controller, the Terms of cooperation between controllers in the field of data protection include standard contractual clauses regarding the transfer of personal data to third countries. Standard contractual clauses that are part of the contract concluded between Google and the partner apply to the transfer of personal data.

If the partner processes personal data that comes from the European Economic Area, Great Britain or Switzerland and has been made available by Google in connection with the partner’s use of Google Ad Manager, then:

  • the partner may use this personal data only in the manner for which the data subject has consented;
  • the partner must ensure the protection of this personal data at a level at least equal to that required by standard contractual clauses;
  • if the partner determines that it cannot meet the above requirements, it must notify Google in writing and either stop processing this personal data or take reasonable steps to comply with these requirements.

U.S. Children’s Online Privacy Protection Act (COPPA)

If a publisher implements any Google advertising service on a website or section of a website that is covered by the Children’s Online Privacy Protection Act (COPPA):

  • Must notify Google of these COPPA sites or sections of sites using Google Search Console , tag the ad request using the AdMob SDK, or tag your site, app, or ad request as child-directed;
  •  May not use interest-based advertising (including remarketing) to target ads to:
    • previous or current activity from users known to be under the age of 13;
    • previous or current activity on websites directed at users under the age of 13.

Unsupported languages

We do not allow content that:

  • are not presented primarily in one of the supported languages .

Minimum content requirements

We don’t allow monetization from sites that don’t have content.

  • No content also means substitute content on sites and apps under construction.