One of the most effective ways to raise a brand, product or service is promotion on social networks, in particular advertising with the use of Facebook Ads Manager. Facebook is the largest social network on which the number of registered users amounts to two billion characters, of which almost 1.3 billion users prove the daily activity, and any date which a casual user spends on this architecture is about 21 minutes. With such activity and potential, advertising on Fb is an excellent device for defining the target audience of the text and quickly reaching it with news about your own institution or offer.
Even though the numerical data speaks for itself, still meanwhile not everyone uses this social network as a platform to celebrate their own institutions. This can happen for several reasons: the lack of the art of intending advertising in Facebook Ads Manager, an ill-considered strategy of proceedings, insufficient knowledge of the potential of the social network, incorrect or incomplete use of all Facebook opportunities, undesirable target brigade counting or other circumstances.
The first step in the windfall of companies on Fb architecture is – indeed – creating an advertising account. How to do it? You can read about it below.
How to build an advertising account on Facebook?
It is the simplest activity in the complete chain of activities important for stimulating an effective advertising campaign. Where to start? There is no doubt that you need to set up a personal account on Fb at the start. As soon as you register your own profile, you will be able to go to the „Company Manager”.
- Let’s assume that you already have a private account on Fb. Enter the pleat „Pages” on the main page:
- Then, in the opened window, click „Create page”:
- Later, a window will appear in which you need to choose whether to create a „Companies or Brands” or „Community” page, possibly a „Public” page, thanks to which you will be able to set up ads on Facebook
- After completing the page and completing all data and descriptions, we can go straight to the „Ad Manager”. To do so, click the arrow in the final Facebook menu and choose your page in the „Company Manager” field.
- In the shaped menu, click „Ad Manager” and enter the Ads Manager – a dashboard that allows you to create an advertisement and start your company’s treat on Facebook platforms.
In 2018, Fb Ads Manager remained updated. The changes were insignificant, and basically related to the image and constellation of the cockpit. Some of the extra options have also been changed. Among other things, some of the Power Editor roles fit in with the Ad Manager, and Power Editor has been completely killed.
The „Ads Manager” update created additional compelling opportunities for creating Facebook ads:
- target group research;
- A / b exams;
- conversion tracking;
- administration of offers and advertising funds;
- roles for ad optimization to strengthen Dreams, and so on.
In the following messages, we will discuss the available varieties of advertising on Facebook, how to build a great tactic of windfall, how to optimize the advertising fund and stimulate effective advertising campaign on Facebook.