Creating and optimizing content on many topics can help many companies achieve their goals. What exactly is a multi-topic page? This is a site where topics from several areas are discussed, usually somehow related to each other.
An example is an SEO specialist – a freelancer. She can run a company blog where she will write on various topics – positioning, remote work, distance business, travel or saving. Theoretically, these domains are not related to each other, but can lead to an interesting conversion of users interested in different issues.
The key to success in the case of running a multi-topic website is the interest of readers in specific niches. You should write in such a way that a person who wants to read about remote work also becomes interested in articles about SEO and website positioning.
THE RISK OF RUNNING A MULTI-TOPIC WEBSITE
Most people advise that when creating a company blog, you should focus on a given niche and build topics for entries around it. In this way, you can create the main trunk of your blog from which subsequent branches will emerge. The content you create must be consistent. This makes it easy to position your content for key phrases.
In the case of multi-topic pages, the situation is completely different. On the one hand, you can reach more potential users, because the pool of keywords for positioned keywords increases drastically, but it does not have to increase conversion at all. In the end – using the example of an SEO specialist / freelancer / traveler – if someone wants to read about foreign travels, they are unlikely to be interested in website positioning.
Therefore, when creating multi-topic content, you should still remember and refer to your main activity. Do not break with the formula of the main stem. Keeping individual topics in a closed ecosystem will alienate users, they will only stick to areas of interest to them.
START WITH SMALL STEPS
While writing on many different topics is possible, there are two most important factors to focus on: quality and consistency.
You have to consider many factors. Take a domain name for example. When dealing with three or four different topics, it’s hard to come up with a name that will cover them all. In my opinion, in such cases the best solution is to come up with a neutral name for the page. There is no point in including just one of the topics in the title, as it can be confusing for people looking for information on the rest of them, and may not choose to click on your link in search results.
Before you start operating on many fronts at the same time, maybe it is worth trying your hand at one or two topics first? Thanks to this, you can build an appropriate content base for positioning, and when the website starts generating some traffic, you will be able to expand the scope of topics covered.
DIVISION INTO CATEGORIES
In the case of multi-topic pages, the division into categories and appropriate tagging of entries is extremely important. This way, search engines will be able to better understand the text structure on your blog.
Develop a separate positioning strategy for each category, the same should be true of organic traffic analysis. Keep up to date with the results in search rankings and the traffic they generate, see each topic as a separate website. Thanks to this, it will be easier for you to find out which part of your website is working well and which is still worth working on.
BEWARE OF SUBDOMAINS
If the categories you write in are clear, you may feel like breaking up your main domain into sub-domains focused on specific topics. Unfortunately, this is not a good idea for a novice site.
If you’re serious about SEO, this approach can hurt your rankings. Subdomains can divert traffic away from your main domain and blur your backlinks.