Have you ever wondered to what extent our confidence depends on the number of likes? Digital communication is designed to reduce the discomfort of living remotely: it allows you to stay connected, no matter what city or country you live in. Sometimes, however, online contact can do more harm than good. We all agree that this medium cannot replace personal communication, and yet we seek our attention on the Web: we are all looking for valuable likes and shares.
Is that really a big problem?
The answer to this question may bring a lot of hypothetical and theoretical speculations, so we decided to conduct a study in this direction and rely on the data. Our study confirmed that: social networks do solve many problems, but at the same time create new ones.
Are likes the new standard of self-esteem?
It turns out that one in ten users of social networks lies on the internet to impress friends, acquaintances and even strangers. Sometimes people pretend that they are somewhere or are doing something that is not entirely true. Moreover, in order to gain popularity, many users of social networks are inclined to exceed generally accepted ethical norms. For example, they might post a photo of a friend in an embarrassing situation. All this to increase the chance of getting more likes.
As we have established, disclosing confidential information about friends, employers and colleagues is not a taboo subject.
Interestingly, in the liking hunt, men are willing to take more risks than women. In addition to posting embarrassing photos of their friends, men also don’t mind posting their photos in a negative. They also get angry more often if their posts get fewer likes than expected, or if the people important to them forget to like their post (24% of men and 17% of women).
How does the hunt for likes affect our daily life?
We live in a rapidly changing world full of new technologies. Since the Internet allows us to contact family, friends and colleagues at any convenient time, we do not meet them in person. People admit to having less contact with their parents (31% of respondents agreed), children (33%), partners (23%), and friends (35%) because they can see and talk to each other through social media.
Moreover, the hunt for likes affects our family life. For example, 21% of respondents admitted that relationships with their children deteriorated when they saw their parents on social media in compromising situations. As we’ve mentioned, people are more likely to post something compromising about themselves in order to get more likes – and the circle is closed.
Parents are not inclined to make quick judgments: only 14% of them admitted that they were angry with their children’s online behavior. In addition, about 16% of people confirmed that their relationship with their spouse or partner suffered from compromising fasting.
What should i do?
Half of our respondents are convinced that social networks do not have a negative impact on their relationship, on the contrary – thanks to the Internet, they feel that they are closer to their family. This may be true. Meanwhile, media psychologist at the University of Würzburg, Dr. Astrid Carolus, cautions that people cannot always correctly evaluate their online communication. Therefore, we recommend a simple test: remember the last time you visited your friend or parents. If it was a few weeks ago, maybe it’s time to pay them a visit? Come with a cake and say you missed them?
Another topic that needs to be pondered is how important social media is to us . Are you hungry for likes? Do you check Facebook several times a day to check for new reactions? If in doubt, take our quiz to see if you are an alcoholic.
Our study shows that 58% of people feel discomfort and upset when their friend posts photos of them that were never meant to be made public. So here’s a third tip: always think twice before sharing anything online . You never know whether a given post will bring a thief to your home or hurt your friend’s feelings.