What is TikTok – a new dimension of social media!

91

TikTok has become a new brand on the social media market . Facebook , Instagram and Twitter are simply boring for many people. How long can photos of friends be viewed ? However, something new has come to social media and it’s TikTok. Will TikTok be a hit? How does TikTok work? How many years has TikTok been there?

What is TikTok?

 TikTok, which is currently popular, was established in 2016 in China under the name of Douyin. The current name TikTok appeared when the creator wanted to introduce this application to the foreign market. The success of TikTok  is countered by the Musical.ly application  , which had a similar function to Douyin, but was more famous in the west. In  2018, TikTok and Musical.ly were combined into one application .

TikTok is one of the  most popular social media platforms in the world today . In 2018, this social platform was available in  150 countries and in 75 languages . In Poland, TikTok was downloaded about 5.7 million times in 2018, thus becoming a phenomenon similar to Facebook and Instagram.

TikTok how does it work?

TikTok is a combination of Snapchat and Spotify. Snapchat allowed you to put fun filters on your photos and then share the edited photos with your friends. It is similar in TiKToku, which allows you to  record  very short,  max 60-second videos . In the  background of these videos, the music of the user is played – most often they are popular hits, but players can also choose from older songs. The clip created by the user can be freely modified by adding selected effects, e.g. filters, stickers or other interesting effects.

How many years has TikTok been there?

Officially, the TikTok application is available only to people over the age of 13 , unfortunately the age of the user is not verified in any way. The user may post his own materials and watch the materials of other active people on the platform, but only after the age of 13. The user who wants to use the application must confirm that his age meets the conditions of TikTok’s regulations. If it is determined that the user is under the age of 13, the account will be closed.

The vast majority of TikTok explorers are people  aged 13-15  (64.9%), and slightly older 15-18 years (15.1%). Users over the age of 22 are very traceable. Unfortunately, not a small group, as many as 17.6% are teenagers under the age of 13.

How to create an account on TikToku?

The first and most important step is to  install the application on your smartphone . The application is compatible not only with IOS, but also with Android. The next step is  user registration , which is very intuitive. You can  register in 4 ways:

  • by phone number or e-mail address
  • Facebook
  • profile on Google
  • Twitter

After selecting the best registration method and confirming it with your phone number, you can personalize your TikToku account. Before you start recording videos, please add some important information to your profile, such as:

    • profile picture
    • biography
    • User Name
    • Instagram and YouToube

Before starting to create content on TikTok, it is worth running  the analysis setting in the Advanced settings tab. Thanks to this, it is possible to check the number of views, hearts and the  number of followers on an ongoing basis  .

How do I log into my TikTok account?

Immediately after creating an account, it is worth starting your adventure with TikTok immediately. On the main page of the application at the top (similarly to Facebook or Instagram) you can find videos of users not only observed, but also proposed (the more videos the user watches, engages, and thus receives better recommendations). TikTok, like other social networking sites, works on the principle of an algorithm for displaying content. Unlike Instastory (Instagram Stories) , TikTok swipes (scrolls) up or down.

On the right side of the content created on TikTok, you can  see the statistics of the content creator and the content itself, i.e. you can go to the user’s profile  and, for example, start following him. The number of likes, comments and shares is also on the right.

At the bottom of the video, you can find the name of the effect used, the description of the video, hashtags (similar to those on Instagram) and a field for tagging not only other users with @ monkey, but also songs that were used in the film. On the right side you can find a  button (similar to a vinyl) that, when pressed, takes the user to all the available content on TikTok created with that particular song.

At the very bottom of the application screen there is a menu bar that allows you to go to the main page  of the application, a discover section (similar to explore on Instagram), a button for adding and creating new content, messages and notifications, going to the user profile .

The user profile is very similar to the user profile on Instagram. On the TikTok user profile, you can find the  profile picture, username and information whether the profile has been verified . On the profile, you can also find the statistics of likes of all added content and the number of followers and profiles by a given user.

TIKTOK HAS BECOME A FAVORITE CHANNEL FOR TEENS. THANKS TO ITS INCREASING POPULARITY, IT CAN BECOME A GREAT COMPETITION FOR FACEBOOK AND INSTAGRAM, AND THUS A GOOD PLACE FOR ADVERTISERS.